About

Nikita Dutt Sharma is a seasoned online business industry professional with over eight years of experience in financial services and aggregator business. Her expertise lies in corporate and consumer tech partnerships, key account management, bank partnerships, digital sales, e-commerce partnerships, digital product marketing, digital consultancy, marketing communications, brand management, events, and activations with specialization in Fintech payments- B2B / B2C & digital media marketing. Currently, she is employed with PayU as Lead for Consumer Tech Partnerships & Digital Initiatives/ Partner Lifecycle Management. Nikita has a proven track record of creating and scaling new business verticals, brewing strategic and tactical alliances for overall business growth. Along with hands-on experience in managing tech and non-tech projects, she is able to fit well in today’s Fintech and dynamic start-up space. In her previous roles, Nikita worked with Airtel as Chief Manager for E-Commerce and Gift Cards Business Alliances, and as Sr. Manager for Corporate Partnerships & Strategic Alliances. She was responsible for creating B2B strategy & road map for India market for aggregator & e-commerce business, implementing B2B merchants acquisition strategies, scouting high engagement B2C merchants in travel, food, groceries, ecom, healthcare, etc. She also managed the entire PG relationships on merchant side for add money LoB and also acceptance side - APB wallet & NB payment methods across all PGs. Nikita has a degree in Executive Digital Marketing from IIM, an MBA in Marketing and Human Resources from Mangalmay Institute of Mgmt & Technology Knowledge Park II Greater Noida, and a Bachelor's degree in Commerce from Agra University. She completed her schooling from St. Paul's Church College, Agra, India. With 6.69 years of relevant experience, Nikita is a valuable asset to any organization looking for an expert in Fintech payments, digital media marketing, and strategic alliances.